Claremont Quarter has been doubly acknowledged by the highest echelons of the property industry at the 2018 WA Property Awards.
The awards, organised by the Property Council of Australia, celebrate the achievements of the property industry in Western Australia, highlighting the best retail and commercial properties in the state.
Claremont Quarter was awarded Retail - Excellence in Marketing Innovation for its usage of virtual reality technology in its autumn/winter campaign launch.
In a first for shopping centres in WA, customers donned a virtual reality headset and were transported to the shoot location to hear about the season’s trends and insights and experience the collections.
Claremont Quarter was also awarded Retail – Excellence in Marketing for its Swim + Resort Series VIP Day, where guests were given an insight into the word of design featuring exclusive interviews with Australian designers, as well as runway showcases.
Judging for the 2018 WA Property Awards was carried out through a meticulous process involving industry experts covering every aspect of each property, with assessment criteria including marketing, campaign implementation, customer and retailer engagement and management excellence.