The House of Simone Pérèle is the latest designer to call Claremont Quarter home. The lingerie designers first high end boutique in WA opened today.
Pioneer and visionary, Madame Pérèle opened her Parisian workshop in 1948. The House of Simone Pérèle has distinguished itself over the years by its strong creativity and expertise.
Simone Pérèle’s Capsule Collection will be the first to launch in the new Perth store. Featuring the 5 essential lingerie styles in every French woman’s wardrobe; The Lace Bra, The Everyday Bra, The Silk, The Fashion Style and The Shapewear.
With many variations on cup style and size in the classic black and neutral tones, the 5 categories within the capsule are the building blocks to a woman’s wardrobe, specifically designed for their body-shape and needs.
To further complement the experience customers will be offered bespoke organic tea in a setting reminiscent of the Parisian Atelier.
Simone Pérèle was named the winner of the 2017 Designer of the Year award for international lingerie brands. This prestigious prize is awarded to the lingerie brand with a universally recognised history and savoir-faire.
Simone Pérèle follows a list of other high profile new tenants including Australian fashion designer’s Camilla & Marc, Aje and, Alice McCall, L’Occitane en Provence, Hobbs, 2XU and Sheridan Studio who have also opened stores at Claremont Quarter in the last 6 months.